From that moment on,  I started hunting sharks. Photo-hunting, of course. I wanted to show how marvelous they are. So I started portraying them. Animals are this same. They have moods, just like us. They make faces, just like us. My first thought was that if I show that they are more like us, people will care more about them.

The second unique feature of my photography in contrary to other wildlife photographers is that I plan my photos before I go on a trip. Unless I have a photo in mind, I simply do go. Similar to

I have also realized that humans love seeing humans in their best form. Just look at any magazine cover to see a model who has the best makeup, the best stylization, the best light, the best pose. We don’t like ugliness. We love beauty. Beauty appeals to us. So I want to show wild animals in their best form as well. I want to show their personality, their faces, their muscles, their unique shapes, and their grace. Like in a studio, I am using multiple light sources and lighting assistants. I use a medium format camera which is the best for fashion and totally not for wildlife. But I want to show all possible details, all unique characteristics,

In summary, I treat animals as models and I aim to expose their beauty features as a photographer would shoot a fashion model on a street. I never shoot an animal outside of its natural environment. I like to think of it as setting up all the stands with flashlights on a street and waiting for a model to pass by my ideal photo setup. I attract my models sometimes but it is still their environment and their decision if they approach me.